Far-Out Brand Extensions

An interesting story in Business Week poses the question: How far can brand extensions go? A Harley-Davidson cake decorating kit sounds unlikely but then again, super-loyal customers will do all kinds of things.

Here are some brand extensions I don't want to see:

1. Nike nose-hair razor (not for athletes only)
2. Mountain Dew photo scanner (no caffeine jitters for my photos)
3. Starbucks plumbing service (no caffeine jitters for my pipes)
4. Amazon.com Airways