Saturday, April 21, 2007

Retail marketing in Japan

Service is alive and well in Japanese department stores, where merchandise is impeccably displayed and priced to reflect the special attention. Behind the scenes, a lot is going on. For example:
  • Customers of the Seibu department store in Japan can use their cell phones to check the store's fashion and beauty news, as you can see here.
  • Shoppers have lots of payment options at Takashimaya, one of the leading department stores.
  • Directions on how to use Mitsukoshi's digital catalogue, which is filled with thousands of items for men, women, children, and home.
  • Read the blog from Hankyu department store here.
  • At Sogo department store, the information desk staffers really do provide multilingual service with a smile.
  • Finally, Isetan extends a warm welcome to foreign shoppers here.

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