Friday, May 18, 2007

E-mail Signoffs as Marketing

Do you add a signature block to the end of every e-mail? If you include more than your name, address, phone/fax, and e-mail, you're using your signoff as a marketing vehicle. (My own signoff includes a link to this blog as well as to my Web site.)

Today's Wall Street Journal has an interesting article about signatures that go way beyond subtle. Here's the subhead on that article: "Re: annoying email sign-offs. Katherine Rosman on packing the 'sig' with graphics, links and logos -- and why it's about to get worse."

I've seen quotes, logos, and links at the end of e-mails, but no photos or video snippets (yet). When does a personalized signoff step over the line from subtle marketing to annoyance? A signoff with bandwidth-hogging animation/video or with sledgehammer political or religious preaching would annoy me, having the opposite effect of what the sender probably intends. Your thoughts?

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