Nikon: Watch and learn

Photos and videos to show how to use a digital camera? Yes, Nikon cleverly markets its compact D40 digital SLR with a number of interesting, informative visual promotions.

• It recently used camera sized/shaped ads stitched into magazines (such as Budget Travel) to show the actual size of the camera. The ads open to reveal body copy about how the 200 residents of Georgetown, SC used D40s to take photos (and include the URL to see the results).
• The main D40 microsite offers a useful Digitutor video with tips on how to take digital photos of pets, etc. (see bottom right of site).
  

Seeing is believing--Nikon knows that a picture is worth a thousand ... you know. I like how it's marketing the D40. 'Nuff said.