On the Dark Side, Dripping with Irony

Harley-Davidson's ad campaign for its Night Rod Special cleverly taps into the grown-up outlaw image with a solid dose of irony. The headline is "Scare Life Back into Roadkill" and the body copy talks about "Marinated in bad." Take a look at HD's Web page for this model. Below the photo of the big, bad motorcycle is the subhead: "It came from the dark side of wherever your mother told you not to go." Ooooooh, who couldn't resist at least taking a look?