I really like the quality of Shutterfly's photo books and its photo sharing capabilities. These points of differentiation were entirely intentional, says the CEO in this Newsweek article.
Last week Sony Imagestation, another digital photo site, announced it will close in February, even though it was named the top photo site by PC Magazine less than a year ago. Imagestation's photo prints were good quality at a very reasonable price but delivery slowed as the site became more popular, unfortunately. What was Sony thinking? The brand has traditionally been known for technological excellence, not its service orientation.
At least Sony planned ahead to leave customers with a positive image (pun intended). Customers can opt to have their stored photos sent to . . . Shutterfly! And as a reward, customers who transfer their photos get a free photo book too. I'll be cashing in my reward before the holidays.
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