Marketers Get into the Spirit of Halloween

If you didn't love Halloween before, you better get into the spirit -- orange and black stuff is at stores and malls all over America. Most malls have pop-up seasonal shops with costumes and more; Wal-Mart has set aside a big section adjacent to its Christmas shop. Restaurants and bars are getting into the spirit with theme decorations and parties.

This is a big-time marketing opportunity to target teens, twenty-somethings and families with young kids. Check out Hershey's Trick or Treats for a taste. Hallmark's Halloween-themed pages offer cards, candles, and much, much more.

And have you seen Halloween.com? Stop by for Halloween jokes, costumes, lore, haunted house directory, and more. Another all-Halloween site is Everything Halloween. Bottom line: you need green to go orange and black.