Sirius Satellite Radio is obviously serious about segmenting its market using powerful variables like interests and lifestyle: Check out its channel guide, with everything from an all-Elvis, all-the-time channel to a college sports channel (featuring football, basketball, you name it). Just launched: a Grateful Dead channel for Deadheads who can't get enough of Jerry Garcia and his buddies. Whatever your taste in music, talk, news, sports, or entertainment, Sirius is working hard to have channels for you.
Will Sirius and XM merge? Seems likely and would make sense but who knows?
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