When I picked up a container of Stonyfield Farm yogurt yesterday, I noticed that CEO Gary Hirshberg had written me a note on the lid, starting with the words: "Dear Friends." I'm officially a FOG! Actually he was writing to promote his new book, Stirring It Up, about how consumers and companies can encourage a healthy planet. Read all about it on the Stonyfield Farm site.
Once I opened the yogurt and licked peach off the underside of the lid, I read the promotion details: If I'm among the first 250 customers to send Gary 25 clean lids from Stonyfield Farm yogurt cups (or O'Soy or Oikos yogurts), I can get a free autographed copy. Now I only need 24 more yogurt lids. . .not an unreasonable number, and certainly one of the more intriguing and intelligent promotions I've seen on a supermarket product in some time. Eat yogurt, get a free autographed book, learn to save the planet. What's not to like?
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.