Friday, July 25, 2008

Annie's Homegrown - Now a Classic

clipped from www.annies.com
clipped from www.annies.com
Bernie's motto is,"Be Hoppy!"
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Certain young relatives insist on only Annie's mac 'n cheese--no substitutes. About 10 years ago, I had the fun experience of interviewing Annie, who at the time lived on an organic farm in rural Connecticut and was enjoying the company of gentle house-bunnies related to the late, great Bernie (shown on the box and in the photo).

The brand has gone mainstream yet stayed true to its roots, and its marketing remains low-key. The company has always championed natural foods and environmental stewardship. Bernie even has his own Myspace page. My pantry always has a box of Annie's ready to cook up and enjoy with guests of all ages.

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