Saturday, July 12, 2008

Send your videos--feel that brand community!

clipped from www.applebees.com
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More and more companies are inviting customers to make and submit videos for posting on corporate websites. It's fun, it's inexpensive, and it gets people engaged with the brand. But I wonder how many people actually click to watch these videos? Anyway, it's a great way for Applebee's and others to learn about their customers.

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