Tuesday, July 15, 2008

TerraCycle - Worm Poop and More

clipped from www.terracycle.net
blog it
If you haven't heard of TerraCycle, you will soon. Its signature product is plant food made from worm poop. In the ecopreneurial spirit, it now offers tote bags, backpacks, and other items made from recycled cookie wrappers, soda bottles, and juice pouches.

The big question is, how many consumers will buy tote bags or shower curtains that are clearly made from the discarded packaging of branded foods and beverages? Will these be the new mass status symbol for save-the-planet people or will they wind up as products in search of a market?

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