Thursday, September 11, 2008

Refuting Rumors Online

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Rumors can spread so quickly online that companies must take immediate action to refute them as soon as they appear. Of course, rumors may still float around days or even years later.

S.C. Johnson refutes rumors with links right on its home page. Get the company's side of the story with just a click--a very smart marketing idea to engage and inform stakeholders.

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