Monday, September 1, 2008

The Sizzle of Staycation

clipped from www.competeinc.com

THE STAYCATION BOOM: DESTINATION TOURISM AT HOME

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This summer's marketing buzzword is "staycation," found in everything from backyard furniture ads to state tourism websites. Just Google the word and you get more than 556,000 hits (and nearly 18,000 hits for images). Lots of people are vacationing close to home, as this research suggests. But what's new about that?

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