OfficeMax DiVoga - stylish spelling?

clipped from www.officemax.com OfficeMax Divoga Manger's Chair Take advantage of special pricing when you see this symbol. These type of offers provide an instant rebate for extra savings. Please note: the price listed already includes the instant savings. 1 product starting from : Reg. $139. 99 $ 109.99

Newsweek has an ad for the new OfficeMax DiVoga line of fashion office accessories, not so different from the Staples M line I blogged about on June 1st.

With the ad in hand, I searched the OfficeMax site for some of the pictured accessories and found only three items (two of which are not in the ad).

This "Manger's Chair" caught my eye. Is this a new, more stylish way to spell? Don't details count online <wink>? Or are we using our thumbs to text these items in?