Forrester Asks: Who Do You Trust?

And its answer: Friends and reviews. Company blogs are at the bottom of the list. That's a big problem for companies trying to build relationships by blogging about their products, challenges, successes, and so forth. Forrester suggests studying good corporate blogs; it specifically points to Rubbermaid's blog as a good example. Also read the Blog Council's take on this report.

More trust leads to a stronger relationship and more brand commitment--which is why this issue is so important, especially during these tough economic times.

clipped from blogs.forrester.com