The section titled "Brands Enter the Blogosphere" is especially relevant to marketers. Here's a small excerpt:
"More than four in five bloggers post product or brand reviews, and blog about brands they love or hate. Even day-to-day experiences with customer care or in a retail store are fodder for blog posts."
Marketers are taking notice and responding to consumers' blog comments/complaints, initiating conversations on corporate blogs, and generally thinking beyond PR to encourage interaction with customers and employees through blogging. Anything that gets businesses listening instead of just talking at the public is a good thing.
Blogs are a wonderful reminder that corporations are made up of human beings, just as consumers are real people rather than just a "market" for products.