Now desserts (chocolates, caramel, etc) garnished with expensive specialty salt have burst into the mainstream (see NY Times article) because the intense flavor adds an unexpected but welcome finishing touch. Happy new year!
Now Mod Systems is pushing MOD in retail stores, with music, movies, TV shows, and other entertainment available for downloading onto SD chips from retail kiosks. (Here's a brief video clip.) With smart phones ever more popular, this idea seems more appealing than burning a DVD while customers wait (or remote ordering for later delivery). As this interview indicates, Toshiba, pushing its SD technology, has invested in Mod Systems.
However, I believe the challenge will be achieving volume from the in-store delivery format. Consumers have multiple options for immediate gratification, including: swapping digital music files; nearly ubiquitous availability of video on demand and DVR; and instantly viewable movies from Netflix and others. Going to a store to get media on an SD chip seems much less convenient. Shoppers, in short, are too limited an audience to make this a big winner, IMHO. What do you think?