The company is 51 years old and going strong, with new products and new partners all the time. For instance, Disney is licensing LEGO for movie-related merchandise, a great idea. Iconic LEGOs are instantly recognizable and "translate" into every language and culture. The brand is a perfect example of a name that's easy to say, easy to remember.
Strong brand, strong financials: LEGO's 2008 results suggest that the worldwide market for these interlocking blocks is not yet saturated. The company anticipates smaller sales/profit increases in 2009 but still--people have to have their LEGOS even when the economy is in tatters. Go go LEGO.