Students at Luther College in Iowa are in charge of creating campaigns that use Google keyword search ads to draw attention to the college's academics, athletic programs, and music programs. Read the college's blog post here.
Rob Larson, executive director of communications and marketing and associate professor of management at Luther, says: “Our objective is to increase the ways we communicate with and extend the Luther community to not only prospective students but to alums, parents, friends of the college and other important stakeholders.”
Who better to design search-based campaigns for a college than its students? An A+ idea . . . and I hope the campaigns are getting great results.