With baseball's opening day not far off, I took a look at the MLB sites of archrivals Yankees and Red Sox. Both operate off the MLB platform and are similarly busy, with video segments offered in top right corner and live coverage of preseason games in top left corner. Lots of options in the menu across the top of the screen, from the latest news to fantasy baseball info.
A countdown to opening day box is at center, so you know exactly how many days and hours AND minutes are left until the first pitch is thrown. These are unusually engaging sites with a wealth of interactivity so many clickable areas to entertain fans and tempt money out of their wallets.
At bottom left of both sites are blog corners, where the fans are invited to add their own blogs to the list of blogs rooting for Yankees or Red Sox. MLBlogs even have a bracket competition going, playing off the March Madness going on right now in college hoops.
Yanks are on Twitter, of course, tweeting the latest team news, as are Red Sox. Let the rivalry continue.