Tuesday, April 14, 2009

Google Insights for Search

Google has a beta site called Google Insights for Search which looks like a fascinating and valuable starting point for finding secondary research about broad consumer and business trends.

In fact, the search categories are tailor-made for businesses seeking data to support marketing and management decisions. For example, one bullet, Seasonality, says: "Anticipate demand for your business so you can budget and plan accordingly."

You can filter your search by Web, news, image or product; by nation (and smaller geographic areas); by date or date range; and by category (such as automotive, business, games).

Google has a quick overview of how to use this beta tool here. Worth a try--and you can't beat the price.

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