So often I enjoy a podcast or TV program but don't have an affinity for the sponsors. Happily, now I can report that "A Way with Words," an NPR radio show, is fascinating stuff and I'm grateful to Mozy--my favorite online backup service--for sponsoring the show.
In fact, Mozy sent me an e-mail letting me know about the show, which doesn't air in my area. I clicked the link in Mozy's message, read about the show, and then went to iTunes to download a handful of podcasts. Now I'm subscribed to "A Way with Words" and don't want to miss a single episode.
Thank you, Mozy. This sponsorship is a wonderful way to reach prospects and customers alike. I'm very glad I opened your e-mail (which you don't send often, another reason I appreciate you). Please keep up the good work and the good sponsorship!