Wednesday, May 13, 2009

Space Opera and Nokia

Product placement did not run rampant in the new Star Trek movie. The Nokia placement was in "character" for the brand and the movie, although Engadget and some other blogs disagree. We see a Nokia phone integrated into a classic Corvette driven by the young James T. Kirk. (No spoiler here--check this clip to see the product placement.) Nokia has released a limited edition phone with Star Trek extras like a phaser shot ringtone. More on the marketing tie-ins at Trekmovie.com. May the rejuvenated Star Trek franchise live long and prosper.

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