Yesterday the Yellow Book people delivered a new county Yellowbook in yellow bags (of course) left by the mailbox at dinner time. Yet another unasked-for directory (see my YP entry from July)!
This time I opened the bag, looked at the title page, and found a prominent note about my "Directory Options"--I can order more directories or opt out of future deliveries by calling a toll-free number or visiting the Yellow Book site. I've just opted out to save trees and landfill space...and because I don't use YP directories any more.
I let my mouse do the walking...as I'm sure most tech-savvy consumers and businesspeople do. It's time to stop delivering unsolicited directories and use the opt-in approach to be sure a directory is welcome. Businesses who pay to be included would also be reassured because opt-in recipients really use the directories, which makes the advertising investment more worthwhile IMHO.