Saturday, October 10, 2009
Boo! Halloween marketing
Theme parks and attractions across the US are doing more to market themselves as fun/frightful destinations for Halloween season. In California, Universal Studios is challenging Knott's Berry Farm as the two parks promote special themed nights, parties, and activities during the run-up to Halloween.
Knott's has been targeting this segment for more than 30 years; Universal's latest Halloween theme initiative began a couple of years ago. If the parks can encourage families and teens to establish a holiday tradition of visiting during the fright events, they'll gain traction and extend the season profitably.
Lake Superior Zoo is marketing "Boo at the Zoo" as a limited-time Halloween event. The Party Central theme park in Shreveport, Louisiana is "Scary Central" for the month of October. The list goes on and on. Plus Halloween and the whole trick-or-treat concept are spreading around the world. Will this year be tricky?