This month was the kickoff of the latest Elf Yourself campaign, with a flashmob event in Union Square, New York City.
Before you click to the Web site where you can Elf Yourself (always entertaining), test yourself: Who sponsors this promotion?
Now put yourself in the shoes of that company. What do you want to achieve, other than giving people a big smile during the holiday season? And how will you evaluate the results of your promotion?