To see what a social media policy looks like, click through some of the links in the Social Media Governance policy database. IBM's Social Computing Guidelines, for instance, are just that--guidelines that rely on common sense and call for disclosure of company connections. From a marketing perspective, I especially like guideline #12:
Try to add value. Provide worthwhile information and perspective. IBM's brand is best represented by its people and what you publish may reflect on IBM's brand.Coca-C0la just announced a new policy, also emphasizing full disclosure and reminding employees: "When in doubt, do not post." Good idea.