Brands Get Greener

What are brands doing to communicate their sustainability initiatives and achievements? A growing number are incorporating sustainability into their communications strategy to keep customers, employees, suppliers, and other stakeholders informed about their green efforts.

Here are a few examples:

• JCPenney's corporate social responsibility report includes sections on sustainability.
• IKEA's site and its reports cover sustainability from many angles, including sourcing.
• Coca-Cola's "live positively" site explains its sustainability programs.

Keep up with news at the intersection of branding and sustainability by clicking to these sites:

Sustainable Life Media
Environmental Leader
GreenBiz