Wednesday, May 26, 2010

Brands Get Greener

What are brands doing to communicate their sustainability initiatives and achievements? A growing number are incorporating sustainability into their communications strategy to keep customers, employees, suppliers, and other stakeholders informed about their green efforts.

Here are a few examples:

  • JCPenney's corporate social responsibility report includes sections on sustainability.
  • IKEA's site and its reports cover sustainability from many angles, including sourcing.
  • Coca-Cola's "live positively" site explains its sustainability programs.

Keep up with news at the intersection of branding and sustainability by clicking to these sites:

Sustainable Life Media
Environmental Leader
GreenBiz

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