Turning recycled plastic into desirable products has become, finally, big business with a green marketing message:
- Nine World Cup teams are wearing Nike uniforms made from plastic bottles fished out of landfills worldwide, giving these apparel items a special appeal for soccer fans in particular.
- Coca-Cola has been recycling used plastic bottles into Drink2Wear T-shirts since 2007, keeping more than 5 million used bottles out of landfills and promoting the idea of recycling.
- TerraCycle is expanding its line of bags and other products made from recycled snack and drink wrappers. Although its revenues are only $40 million today, the firm is moving into other nations and introducing new products so it can make better use of the mountain of nearly-free raw materials (trash) it has on hand.
- Other products created from recycled bottles include school uniforms, cell phones, and lamps, as shown in this photo gallery.