Thursday, January 27, 2011

Girl Scouts, Cookies, and Social Media

The Girl Scouts are testing a limited cookie product line to cut costs and boost sales. Slow-selling items from previous years (such as Thank U Berry Munch) won't be available this year, but perennial best-sellers like Thin Mints and Trefoils will definitely be in the mix. Some products have been renamed: The Samoas, for instance, are now Caramel deLites. And prices are now higher in many urban areas--will this affect 2011 sales?



The Girl Scouts' marketers are putting social media to good use to spread the word about this year's cookie drive. Check the Twitter feed, Facebook page (with nearly 70,000 "likes") and app, YouTube Channel, and of course the group's main Web page.

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