Aaron Rodgers--the MVP quarterback of Sunday's Super Bowl game in which the Green Bay Packers seriously out-played the Pittsburgh Steelers--is suddenly a hot marketing face.
Before the big game, USA Today quoted Bob Dorfman of Baker Street Advertising as saying that Rodgers would be the "most marketable" if his Packers won. Dorfman was right.
Almost as soon as the game was over, it seems, he was starring in a Disney commercial ("I'm going to Disney World!") and he had a milk mustache already running for the iconic Got Milk campaign.