Thursday, April 21, 2011

Earth Day 2011 - Any Progress?

Friday, April 22, is Earth Day. For 41 years, Earth Day has reminded us to take care of our Earth and think green. A lot of marketing and media is connected with Earth Day. For example:

  • The Wilderness Society is asking: "What are you doing this year?" and showcasing its projects.
  • NPR has a special on electronic waste, a growing problem in our society, with gadgets coming in and out of fashion and new tech appearing all the time.
  • The Lincoln Park Zoo is celebrating with its wildlife and special events.

However, an OgilvyEarth study suggests that people have good intentions yet don't act green as often as they'd like. On the other hand, Earth Day is now a recognized event all over the world, which is the first step toward changing attitudes and behavior. Happy Earth Day.

No comments:

Post a Comment