Macy's and Mobile Marketing

Mobile Marketing mag names Macy's the top mobile marketer of 2011. Why?

• Macy's Backstage Pass uses QR codes and texting to give customers more info about designers, styles, and more--while they're standing in the stores, which have WiFi to power this program.
• Macy's created apps (see photo at left) for customers to use to preview the groups and progress of the famous Thanksgiving Day Parade.
• Macy's has a shopping app, of course.

The Macy's mobile site is stripped down for smaller screens but also recognizable as the store's mobile gateway, not just because of the logo  but also the color (Macy's red).  Oh, and promotions like sales are front and center on the mobile landing page. After all, who doesn't love a bargain?