Thursday, March 15, 2012

The Hunger Games: Latest Pop Culture Phenom

The first book in the wildly popular Hunger Games trilogy is about to make its cinema debut. I enjoyed the series, especially book #1, and I'm looking forward to seeing Katniss Everdeen and her allies/antagonists on the big screen.

My Google "everything" search for Hunger Games yielded the highest number of hits I've ever seen for one phrase: 1.19 billion. In addition to the official movie site, I found countless news stories about the book, cast, rating, etc, as well as the author's official site.

A Google "video" search turned up 48 million hits, fan-contributed videos and parodies, not just official and news-related videos. And a Google "books" search resulted in 72,000 hits. 

Inevitably, a search for "Hunger Games marketing" found a high number of hits, from the Forbes site's "5 Lessons Marketers Can Learn from The Hunger Games" (general brand advice) to the Wall Street Journal's "Why The Hunger Games Is Also the Gender Games" (about targeting all YA audiences, not just girls).

May the odds be ever in your favor.

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