Less than two years old, the site's audience is largely female, says Mashable, and that's attracting the interest of marketers who target women.
- Whole Foods Markets "pin" photos of food products, grouped by category or occasion, to its Pinterest wall. It has more than 18,000 Pinterest followers!
- Walker's Shortbread. The Scottish company "pins" photos of its food products to Pinterest, along with "pins" of its favorite bloggers (sharing!) and items of interest such as "all things Scotland."
- Nordstrom. Want to see the latest fashions in full-color, large-scale photos? Nordstrom "pins" its collections on Pinterest.
- Real Simple, Weddings, and other lifestyle mags are reaching their audiences through Pinterest.