Sunday, April 15, 2012

Wendy's and the Burger Battles

Wendy's has been battling the big burger rivals for years. Its iconic slogan "Where's the beef?" was introduced in 1984 and reprised last year. Wendy's recently passed Burger King to become the #2 burger chain by sales. It has more than 2 million Facebook "likes" and 67,000 Twitter followers.

 With the rise of Five Guys Burgers and Fries and other fast-casual restaurant chains, however, competition is fiercer than ever. This has prompted Wendy's to reemphasize quality, taste, value, and presentation. The chain went back to the kitchen to revamp its burger last year, changing the bun, the onion, and the packaging.

Time now says that Wendy's hamburger and fries are better than Five Guys' hamburger and fries, thanks to improved ingredients and value for the money. Watch for a new ad campaign within weeks, with the tag line: "Now that's better."


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