The Internet Wayback Machine serves as a window on the World Wide Web of past days, weeks, months. And if you use it to browse Amazon's pages since late 2007, you'll see one product very consistently featured.
Every day since Amazon introduced the Kindle, the product has
been on the retailer's home page. Imagine if Macy's had one product or
brand in its main display window every day, day after day, updating the
display when new models are introduced. This exposure has helped the Kindle shine as the star of Amazon, year after year after year.
For example, look back at Amazon's home page for December 20, 2009, and here's what you'll see at top of the home page:
Yes, the Kindle, 2 years old in 2009 and going strong, was featured prominently just days before Christmas.