Thursday, May 23, 2013

Top Global Brand, by Value: Apple

 According to the 2013 BrandZ rankings, Apple is by far the most valuable brand on the planet this year, as it was last year.

 
In order, the top 10 most valuable global brands are:

  1. Apple
  2. Google
  3. IBM
  4. McDonald's
  5. Coca-Cola
  6. AT&T
  7. Microsoft
  8. Visa
  9. Marlboro
  10. China Mobile
MillwardBrown lists these "takeaways" from the 2013 ranking:
  • Stand for a higher purpose and be meaningfully different from competitors.
  • Multitask like your customers, adapt to changing needs, and make good quality even better.
  • Communicate-be transparent-be inspirational.
  • Invest in the brand for future growth.

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