Thursday, October 17, 2013

Best Global Brands vs Most Admired Companies

Pop quiz! Here's a top 10 listing. Is it of best global brands (as ranked by InterBrand) or of most admired companies (as ranked by Fortune)?

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. General Electric
  7. McDonald's
  8. Samsung
  9. Intel
  10. Toyota
|
|
|
|
|
|
|
|

Time's up. Here's the OTHER list. Now can you tell the difference?

  1. Apple
  2. Google
  3. Amazon
  4. Coca-Cola
  5. Starbucks
  6. IBM
  7. Southwest Air
  8. Berkshire Hathaway
  9. Walt Disney
  10. FedEx
List #2 contains a key clue: Berkshire Hathaway is a brand name in only one case, for the Berkshire Hathaway Homestate Companies.

So the top list is from Interbrand's Best Global Brands 2013 and the second list is from Fortune's World's Most Admired Companies.

Notice the overlap: Four of the 10 companies are on the top-10 brand list (Apple, Google, Coke, and IBM). Doesn't this make sense?

No comments:

Post a Comment