Wednesday, November 27, 2013
Holiday Retailing 2013: The Year of the Pins
Above, Target's Pinterest board (via New York Times), showing "Pins You Love" at top left, and other products by category (sweets, fashion, food, gifts, etc.). Target's CEO explains that Pinterest is "where the customer is" and therefore, “We ultimately concluded that if that’s the way the guest is going to live and shop, then we want to be a showroom. And we love showrooming — provided we can capture that sale.”
Zappos is one of a growing number of retailers partnering with Pinterest to showcase the most popular of their pins drawn from Pinterest every day. Nordstrom (which has more than 4.4 million Pinterest followers) is promoting products in its stores that are the most popular on its Pinterest board.