Pinterest is front and center for many retailers during this holiday shopping season, leveraging the power of social media to showcase products that are popular "pins."
Above, Target's Pinterest board (via
New York Times), showing "Pins You Love" at top left, and other products by category (sweets, fashion, food, gifts, etc.). Target's CEO explains that Pinterest is "where the customer is" and therefore, “We ultimately concluded that if that’s the way the guest is going to
live and shop, then we want to be a showroom. And we love
showrooming —
provided we can capture that sale.”
Zappos is one of a growing number of retailers partnering with Pinterest to showcase the most popular of their pins drawn from Pinterest every day.
Nordstrom (which has more than 4.4 million
Pinterest followers) is promoting products in its stores that are the most popular on its Pinterest board.
Happy pinning!
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