|From Chroma Graphics: http://www.chroma-graphics.com/items.aspx?catID=6|
|From Family Stickers: http://www.familystickers.com|
Mass customization is nothing new, but today's hyperpersonalization trend reflects both consumers' need for individuality and the widespread availability of personalized products purchased with a click. These are not your father's car decals ("Go Yankees! Honor student on board. My other car is a Jag.").
Today's decals reflect social and cultural trends as well as both affective and cognitive associations. Just like people tweet, blog, Instagram, and use other social media, they also communicate their thoughts and feelings and beliefs via decals and other hyperpersonalized products for attire, vehicles, homes, etc.
Of course, 3D printing is ushering in a new era of hyperpersonalization for an increasingly wider range of products. In March, Oreo used 3D printing to personalize cookies via Twitter for SXSW goers. Read more about hyperpersonalization and 3D printing here on the Interbrand site.