Four years ago, American Express jumpstarted the very first Small Business Saturday--the Saturday of Thanksgiving weekend, directly after Black Friday, a day on which customers consciously buy from small and local businesses wherever possible.
Fast-forward to 2014: Small Business Saturday's Facebook page has 3.3 million likes, 38,000 Twitter followers, and its own hashtag (#ShopSmall). American Express continues to offer cardholders financial incentives to buy local on Saturday, November 29th. Word of mouth is strong and positive, and social media marketing is creating a buzz.
Thousands of small businesses across America are gearing up to participate with special promotions and merchandising support. I've seen signage and ads in my local area, and have set aside time for buying from small businesses this Saturday. With the economy improving, 2014 promises to be the best year ever for Small Business Saturday.
Big marketing for shop small!