Tuesday, December 23, 2014

Ugly Christmas Sweaters for a Cause

Save the Children has been running a fun fundraiser this holiday season: Make the World Better with a Sweater (the uglier, the better).

We've all seen those hilariously over-the-top sweaters for boys and girls, men and women, even cats (see this cute video) and dogs (see, for example, PetSmart's selection, which includes the fun sweater at right).

This is a trend tailor-made (pun intended) for Pinterest, Instagram, and other social media. Just search and you'll see. Ugly sweaters are the revenue backbone of several businesses, including Forever Collectibles and Tipsy Elves.

Even though Ugly Sweater Day was earlier in the month, the Save the Children fundraiser continues throughout December--so go ahead, wear yours and make Santa smile.

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