Wednesday, February 25, 2015

Marketing to Millennials

M I L L E N N I A L S

NPR's recent segment on marketing to Millennials featured an informal "focus group" of people in their late teens, 20s, and 30s, with a message to marketers: Entertain us, be authentic, and don't push too hard.

An online search for "marketing to Millennials" yields more than 8 million results, and this NPR coverage is one of the more recent hits. Late last year, Inc. posted a guide to Millennials that reminds marketers of this group's global, tech-savvy perspective and behavior.

What an Adweek infographic points out is that Millennials don't want hard sell, they want a friendly approach--and they enjoy advocating for brands they like and admire.

The Guardian (UK) also reminds companies that Millennials are willing and able to cocreate content for brands they like and admire.

Finally, Media Post recommends that marketers dig deep to see individual differences among Millennials, recognize the vital role of shopper marketing in influencing decisions made in the store, and understand when digital marketing can and can't make a difference.

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