Wednesday, February 18, 2015

Toy Fair Time: First Look at 2015's Newest Toys

Want to know what you'll see on store shelves come November? The wholesale Toy Fair (which just completed its NYC run) offers an early look at what 13,000 toy retailers from around the globe are buying for the holiday season.

Lots and lots of dinosaurs, for a start, thanks to the upcoming release of the new Jurassic World movie, one of the sequels to the wildly popular classic film Jurassic Park. And, as Fortune notes, generic dinosaur toys can be produced without being licensed from Jurassic Park's owner, Universal Studios. At the same time, LEGO licensed dinos for its new Jurassic World brick set, introduced at the Toy Fair.

All the usual suspects had exhibits at the fair, including Mattel and Hasbro, plus many up-and-coming firms. In addition to new Barbies and Furbys, watch for new Marvel comics superhero toys, drone-type playthings, Star Wars tie-ins, even fake snow. Really.

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