It's time for the annual Fortune 500 magazine issue page count, which I use as an informal measure of economic strength in the business environment. This year, the page count is again higher than the previous year--in fact, it's the best page count in a decade for this important annual issue of the magazine. So more advertisers are buying pages to reach business readers, a good sign.
2015: 392
2014: 390
2013: 352
2012: 312
2011: 316
2010: 308
2009: 276
2008: 356
2007: 386
2006: 384
2005: 410
2004: 478
2003: 410
2002: 402
2001: 474
2000: 630 - Peak of dot-com boom!
1999: 510
1998: 506
The top 5 largest U.S. corporations, according to Fortune's list, are:
5. Apple (electronics)
4. Berkshire Hathaway (conglomerate)
3. Chevron (energy)
2. Exxon Mobil (energy)
1. Walmart (retailing) - nearly half a trillion dollars in annual revenues!
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