Monday, March 28, 2016

Competitors as Stakeholders: Top Topic in 10 Years of Blogging

Soon I will be starting my 11th year of blogging about marketing. Looking back on my first decade, I wanted to find out which topics were the most popular.

Above, the statistics show that the most visited posts (more than 6% of the total) are about whether competitors are stakeholders.

As I say in my posts, over and over, YES. Just a few months ago, I used the airline industry as an example of why competitors are stakeholders. A year ago, I used the retail industry as an example. Competitors are stakeholders.

Other popular posts are about strategy and about Nespresso, which I called "the Apple Store of Coffee."

Thank you for reading and look for more posts on these popular topics in 2016 and beyond.

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