Record Store Day. The first was held in 2008, with the goal of building traffic at independent record stores.
Today, vinyl has become very sought-after around the world, for the sound and for the retro authenticity, as well as the album art and liner notes. The entire experience contrasts with the click-to-download music experience of the past decade.
Slowly, steadily, vinyl sales are back from the trough and increasing worldwide. And with high-profile events like Record Store Day, labels are timing many new releases to take advantage of higher interest and stronger store traffic.
On social media, look for #RecordStoreDay, #RSD16, and @RecordStoreDay. The official Twitter feed has 150,000+ followers. The official FB page has nearly 390,000 likes.
Newbury Comics, always strong on vinyl, is promoting special pressings and collection-worthy LPs. Yet not all indie vinyl retailers are participating.