#ShopSmallAmerican Express launched Small Business Saturday in 2010 to encourage holiday shoppers to patronize local/small businesses on the Saturday after Thanksgiving.
This is the seventh year and every year, merchant participation and public response have been bigger and better than the previous year. In 2015, 95 million US consumers purchased something as part of Small Business Saturday, for a total estimated financial impact of $16 billion.
This year, the official FB page has 3.5 million likes...the Twitter account has 56.5k followers...the Instagram account has 22.5k followers.
Not only does Amex provide downloadable marketing materials for small businesses, it also has a lookup function to find participating businesses in the local area, wherever you are.
A Google search for "Small Business Saturday" returned 45 million+ results today. The majority are local media outlets publicizing participants (this year and previous years). So if you have gifts to buy or want to enjoy a meal out, Small Business Saturday is a good opportunity to vote with your wallet and make a difference to the local economy.